Branding isn’t just about style boards and logos. It really breaks down into controlling impressions of your business. And while those visuals are important, they just don’t work without understanding your target audience. Here’s a problem I see with companies big and small. They spend a lot of time and energy developing a logo, but
So you have a business and you want to grow fast. That’s understandable. Video might just be the fastest way to grow your business, but you’ve got to think this through. Not everyone can be PewDiePie or Gary V or Amy Schmittauer or Casey Neistat. The good news is you don’t have to be. In fact,
Logo design is one of the most confusing elements of branding. No wonder so many people don’t understand which either is. This article breaks down the logo design process and helps you understand the difference between logo design and brand development. If I were being generous, I couldn’t possibly limit the myths about logo design
If you have a pulse and any kind of social media account, you’ve noticed more video in your feed. It’s just there. Facebook videos, Facebook Live, Snapchat stories, Instagram Stories, and let’s not forget Youtube, all have seen massive growth. Video marketing is growing. In this article, you will see why and what you can do
When you take the time to develop your target, all the methods and strategies of doing that through any media increase by an incredible rate. Here is a great way to find your target.
One of the biggest challenges in starting a new business lies in branding. Don’t be confused, your brand is not your logo, your name, your mission statement or even your style guide, although those elements are used in your brand. A brand is what you think about you when you’re not around. It summarizes the