Branding isn’t just about style boards and logos. It really breaks down into controlling impressions of your business. And while those visuals are important, they just don’t work without understanding your target audience. Here’s a problem I see with companies big and small. They spend a lot of time and energy developing a logo, but
Logo design is one of the most confusing elements of branding. No wonder so many people don’t understand which either is. This article breaks down the logo design process and helps you understand the difference between logo design and brand development. If I were being generous, I couldn’t possibly limit the myths about logo design
Solid brands use everything they can to develop that certain attraction we all long for. To do that, they all have style guides. Keep reading to find out how much more a style guide means to your brand.