In this next interview in my series of The Creative Professional, I host Trena Little. Trena first caught my attention through her Pins on Pinterest about growing your YouTube channel. She has helped me with my own start-up with her YouTube channel Tips with Trena. Her Facebook group, Video Biz Crew, is also a great place to
In my latest episode of The Creative Professional, I host Jessica Stansberry, southern belle extraordinaire. Jessica can be found at theheyjessica.com, helping creative biz people get themselves organized and learn the ins and outs of entrepreneurship. The also co-hosts the podcast All Up In Your Lady Business and can be found on Facebook in her
Have you noticed the sudden push to create online courses. Before that, it was en vogue to be an infopreneur. Blogging has been popular for over a decade. What’s also very common is the glut of people starting these projects and never competing them. The reason is absolutely clear. The motivation for being a professional creative is
Branding isn’t just about style boards and logos. It really breaks down into controlling impressions of your business. And while those visuals are important, they just don’t work without understanding your target audience. Here’s a problem I see with companies big and small. They spend a lot of time and energy developing a logo, but
So you have a business and you want to grow fast. That’s understandable. Video might just be the fastest way to grow your business, but you’ve got to think this through. Not everyone can be PewDiePie or Gary V or Amy Schmittauer or Casey Neistat. The good news is you don’t have to be. In fact,
Logo design is one of the most confusing elements of branding. No wonder so many people don’t understand which either is. This article breaks down the logo design process and helps you understand the difference between logo design and brand development. If I were being generous, I couldn’t possibly limit the myths about logo design
If you have a pulse and any kind of social media account, you’ve noticed more video in your feed. It’s just there. Facebook videos, Facebook Live, Snapchat stories, Instagram Stories, and let’s not forget Youtube, all have seen massive growth. Video marketing is growing. In this article, you will see why and what you can do
So many parts of a successful brand launch have to come together. There’s your business model, providing value to potential customers, funding, sustainability, and scaling, just to name a few. But maybe the most important in all those stages of a startup is branding.
If you’re reading this, you likely know the challenges of a startup. Maybe you’re a small business owner or an entrepreneur, and you just need to know what the one, very most important aspect of your business should be.