Occasionally, you meet someone who you just know is the real deal. When I met Andrew Sale back in 2010, that’s what it felt like. At the time he wasn’t in a place that could see it, but I knew it was just a matter of time. Today, he’s 1/3 of the podcast Master of
In my latest episode of The Creative Professional, I host Jessica Stansberry, southern belle extraordinaire. Jessica can be found at theheyjessica.com, helping creative biz people get themselves organized and learn the ins and outs of entrepreneurship. The also co-hosts the podcast All Up In Your Lady Business and can be found on Facebook in her
Have you noticed the sudden push to create online courses. Before that, it was en vogue to be an infopreneur. Blogging has been popular for over a decade. What’s also very common is the glut of people starting these projects and never competing them. The reason is absolutely clear. The motivation for being a professional creative is
Branding isn’t just about style boards and logos. It really breaks down into controlling impressions of your business. And while those visuals are important, they just don’t work without understanding your target audience. Here’s a problem I see with companies big and small. They spend a lot of time and energy developing a logo, but
So you have a business and you want to grow fast. That’s understandable. Video might just be the fastest way to grow your business, but you’ve got to think this through. Not everyone can be PewDiePie or Gary V or Amy Schmittauer or Casey Neistat. The good news is you don’t have to be. In fact,
Logo design is one of the most confusing elements of branding. No wonder so many people don’t understand which either is. This article breaks down the logo design process and helps you understand the difference between logo design and brand development. If I were being generous, I couldn’t possibly limit the myths about logo design
If you’re reading this, you likely know the challenges of a startup. Maybe you’re a small business owner or an entrepreneur, and you just need to know what the one, very most important aspect of your business should be.
Solid brands use everything they can to develop that certain attraction we all long for. To do that, they all have style guides. Keep reading to find out how much more a style guide means to your brand.