In this next interview in my series of The Creative Professional, I host Trena Little. Trena first caught my attention through her Pins on Pinterest about growing your YouTube channel. She has helped me with my own start-up with her YouTube channel Tips with Trena. Her Facebook group, Video Biz Crew, is also a great place to
Branding isn’t just about style boards and logos. It really breaks down into controlling impressions of your business. And while those visuals are important, they just don’t work without understanding your target audience. Here’s a problem I see with companies big and small. They spend a lot of time and energy developing a logo, but
So you have a business and you want to grow fast. That’s understandable. Video might just be the fastest way to grow your business, but you’ve got to think this through. Not everyone can be PewDiePie or Gary V or Amy Schmittauer or Casey Neistat. The good news is you don’t have to be. In fact,
A screencast is one of the easiest and most effective ways to share your content. Infopreneurs and course creators have brought this form of video into the mainstream. It’s an expected skill now and it’s an easy way to monetize what you know. Best of all, it’s really not hard or expensive. Why Create A
Logo design is one of the most confusing elements of branding. No wonder so many people don’t understand which either is. This article breaks down the logo design process and helps you understand the difference between logo design and brand development. If I were being generous, I couldn’t possibly limit the myths about logo design
So many parts of a successful brand launch have to come together. There’s your business model, providing value to potential customers, funding, sustainability, and scaling, just to name a few. But maybe the most important in all those stages of a startup is branding.
Solid brands use everything they can to develop that certain attraction we all long for. To do that, they all have style guides. Keep reading to find out how much more a style guide means to your brand.
When you take the time to develop your target, all the methods and strategies of doing that through any media increase by an incredible rate. Here is a great way to find your target.
One of the biggest challenges in starting a new business lies in branding. Don’t be confused, your brand is not your logo, your name, your mission statement or even your style guide, although those elements are used in your brand. A brand is what you think about you when you’re not around. It summarizes the