• Why Your Brand’s Value Proposition Sucks

    If you continued past the title of this post, then you’re intrigued or pissed. I don’t even know you, but I can say with assurance that value propositions suck. The problem lies in those two words. Proposition sounds too much like proposal, only one of the scariest commitments imaginable. And then it reduces that to the word value, what you get from that commitment. Brands, especially startups, have the job of communicating value. It’s just rarely that simple or enough.

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