Staging and blocking aren’t just for big movie sets. You can up to perceived quality of you videos with just a couple of tips about staging. You can also use several blocking tricks to be more engaging with your audience. Here’s how. First of all, let’s be clear about what I’m talking about. Staging is
As someone who talks to people about branding often, I get lots of responses to the word “branding.” For most people, they think of a brand as a logo. But for a few, those people who know how to make branding work for them, it’s so much more. Think about this. When you meet someone,
Have you realized how helpful it is to create your own graphics for all of your content? You know, social media posts, blog graphics, even print media like planners or business cards. Have you also felt the frustration of knowing the value of great visuals but not knowing how to design them? Maybe you even
If you’re reading this, you likely know the challenges of a startup. Maybe you’re a small business owner or an entrepreneur, and you just need to know what the one, very most important aspect of your business should be.
Whether you felt good about the results of the 2016 Election or not, it was a historic race for the presidency, especially considering the branding strategies used this year. Let’s look at what each brand did right and learn what we can.
If you continued past the title of this post, then you’re intrigued or pissed. I don’t even know you, but I can say with assurance that value propositions suck. The problem lies in those two words. Proposition sounds too much like proposal, only one of the scariest commitments imaginable. And then it reduces that to the word value, what you get from that commitment. Brands, especially startups, have the job of communicating value. It’s just rarely that simple or enough.
When you take the time to develop your target, all the methods and strategies of doing that through any media increase by an incredible rate. Here is a great way to find your target.
One of the biggest challenges in starting a new business lies in branding. Don’t be confused, your brand is not your logo, your name, your mission statement or even your style guide, although those elements are used in your brand. A brand is what you think about you when you’re not around. It summarizes the
Almost anyone can build a website these days. WordPress has taken over the web, but if you can’t make that work then there are sites like Squarespace, Weebly, and Wix that can make starting your web presence even easier. So why do so many websites get little to no traffic? It all starts way before