In this next interview in my series of The Creative Professional, I host Trena Little. Trena first caught my attention through her Pins on Pinterest about growing your YouTube channel. She has helped me with my own start-up with her YouTube channel Tips with Trena. Her Facebook group, Video Biz Crew, is also a great place to
Branding isn’t just about style boards and logos. It really breaks down into controlling impressions of your business. And while those visuals are important, they just don’t work without understanding your target audience. Here’s a problem I see with companies big and small. They spend a lot of time and energy developing a logo, but
So you have a business and you want to grow fast. That’s understandable. Video might just be the fastest way to grow your business, but you’ve got to think this through. Not everyone can be PewDiePie or Gary V or Amy Schmittauer or Casey Neistat. The good news is you don’t have to be. In fact,
Logo design is one of the most confusing elements of branding. No wonder so many people don’t understand which either is. This article breaks down the logo design process and helps you understand the difference between logo design and brand development. If I were being generous, I couldn’t possibly limit the myths about logo design
As someone who talks to people about branding often, I get lots of responses to the word “branding.” For most people, they think of a brand as a logo. But for a few, those people who know how to make branding work for them, it’s so much more. Think about this. When you meet someone,
Branding is the most valuable piece of your business. Hands down, it creates longevity for your company. In 2017, the biggest growth area for marketing will be video. Using video to grow your brand isn’t even an option anymore. It’s absolutely essential. If you’ve paid any attention at all to social media and marketing, you’ve
So many parts of a successful brand launch have to come together. There’s your business model, providing value to potential customers, funding, sustainability, and scaling, just to name a few. But maybe the most important in all those stages of a startup is branding.
You won’t believe this, but I turn away about half my new clients because they don’t have a solid brand. You heard that right. It’s like asking that special person out on a date and getting turned down. I don’t mean to do it, but it’s always the best thing. Why? Here’s how it goes
Solid brands use everything they can to develop that certain attraction we all long for. To do that, they all have style guides. Keep reading to find out how much more a style guide means to your brand.