If you watch YouTube, you’ve seen channels that use a superlicious intro to introduce their video, right? Well, you can make one of those too, without learning animation, the easy way, using Keynote.
If you’re a fan of Amy Schmittauer, Casey Neistat, or Tim Schmoyer, you know the importance of a great intro (or bumper, as some people call them). But you might not be familiar with any of those people. Here’s a great example of what I’m talking about (just watch the first 30 seconds).
You, of course, know that YouTube best practices suggest starting your video with a very short (actually very, very, very, very, very short, like 8 seconds short) intro to the topic of your video. Apparently, our attention spans really are 8 seconds.
But what happens after the intro? You can use a lot of different techniques to transition from the intro to the subject of your video, but if branding is important to you, you will want to have some kind of branded intro for your video.
It should short – Don’t send people away from your video by making them sit through more than 8 more seconds of branding.
Don’t start with your branding intro – Introduce the subject of the video, not your branded intro. That way, people know why they should watch.
Be consistent – Building a brand hinges on helping people recognize your content. You can change things a bit, but keep some consistency.
Make small changes – If you keep your intro exactly the same, it encourages viewers to check out. Remember the Simpsons and how they changed the last part of their intro every episode? That’s a great example of how to engage an audience using small changes.
Planning Your Intro
As you start thinking about your intro, get into the head of your viewer. What would keep them engaged? Is there a way that your branded intro can further engage your viewer?
Exploring YouTube will net you a ton of ideas on how to make great intros. It’ll also show you lots of mistakes that you won’t want to make. So always pay attention to the sites you love and take notes on how they make their magic.
Make a list
Gather all the elements you will need for your intro.
- B-Roll (random clips, usually focusing on an action or something in the background)
The Keynote Part
Open keynote and make sure to create a presentation in the 16:9 ratio. Use the black background.
Import each graphic you will use. Just drag it into the Keynote window on the slide you just created and resize it to fit what you want it to do. Repeat for as many graphics as you have.
Select the first graphic you want to appear by clicking on it, then in the inspector panel on the right, select the tab labeled Animate. You’ll see three new tabs open up – Build In, Action, and Build Out. These do exactly what they say. A build in is how you can animate your graphic to start the scene etc.
Under each of those new tabs, you can preview the different animations available. Select the one you want and repeat that step, adding animations to all your graphics.
When you’ve added all your animations, select play to see them in action. If it’s not quite what you want, that’s ok. At the bottom right corner is a button named Build Order. Opening this gives you a timeline for your animations. You can now change the order of animations or the timing of them. You can also make different graphics change together of following another animation.
That’s it for the Keynote part. Export this presentation as a Quicktime file.
The Final Cut Pro Part
In FCPx, all you have to do is drag the intro you just made in Keynote into the area you want it in FCPx. Then, go into the inspector window and change the blend mode to screen. This makes the black background in the intro transparent. All you see is the animation.
I hope you’ve gotten soemthing out of this post. Please share it with someone who might need it.
If you’re starting your YouTube channel, you can preregister for my video course coming soon. It will have lots of great resources and tips for making your videos look professional
Thanks for reading.